Webinar Recap: Recruiting & Retaining Clients Using Social Media

LeverageRE

Leverage Global Partners and social media expert Katie Lance recently teamed up for the August event of our monthly webinar series. In this installment, Recruiting & Retaining Clients Using Social Media, Katie discussed how real estate agents can utilize social media to connect with both previous and prospective clients.

Key Takeaways from "Recruiting & Retaining Clients Using Social Media":

– Social media doesn't replace what is already working – e.g phone calls, meeting face-to-face or for a coffee, or a handwritten note, but all of these can be enhanced to be better experiences through social media.

– Social media is a window into someone's life – people are sharing more on their social channels than ever before.

– Real estate is a personal business! People work with you because of your professionalism & expertise, but they connect with you because of who you are personally.

– Create two Facebook lists to help organize your connections: 1. Your Agents (or Your Clients) 2. Your Potential Agents (or Potential Clients)

– Use these lists to engage on Facebook once a day, for at least 5 minutes a day.

– Recruiting is all about building relationships, and you build relationships over the course of time. Don’t expect immediate results from social media; they develop over time.

– Stand out from the crowd: Utilize Facebook Voice Messages in FB Messenger to send personal messages.

– Bridge the digital gap between emails, meetings, and social media by using apps like: 1. LinkedIn Contacts 2. Rapportive (Gmail – gives a preview of the social media profiles of the person you are emailing) 3. Refresh (syncs with calendar) 4. Tempo (will show you the last 3 or 4 emails you've had with an individual)

– For client prospecting, use Facebook Graph Search to find connections with people who work for different companies — can search friends of friends.

– Graph Search will give you access to the network connected to your network. People are using this to gain introductions from their Facebook friends and contacts.

– LinkedIn is another great tool for prospecting. Keep in mind that LinkedIn profiles are typically the first thing that show up on a Google search, so keep yours up-to-date.

– Another great tip for client retention via social media: make people feel special by thanking them publicly and reaching out about things that are important to them

For all of the great takeaways, view the full webinar video below!