Webinar Recap // Content Strategy: The Who, What & How of Creating a Social Media Content Plan
Leverage Global Partners and social media expert Katie Lance recently teamed up for the February event of our monthly webinar series. In this installment, Content Strategy: The Who, What and How of Creating a Social Media Content Plan, Katie discussed how real estate professionals can utilize a social media content plan to enhance their overall marketing and branding strategy.
EVERYTHING STARTS AND ENDS WITH CONTENT:
- Content tells your story
- Content tells your brand
- What does it feel like to work with you and your company?
- Content can be images, success stories, testimonials, videos
- Your brand is more than your logo!
SYSTEMS ARE KEY:
- Keep a notebook of your ideas
- What questions do you get asked over and over?
- Can you brainstorm 30 ideas?
- Pick a day you will publish – stick to it
- Schedule time to write or create
- Have a system for what happens AFTER you publish a post or a video
- Who is going to write or create a video? Who is going to edit?
- Google Docs or Evernote – collaborate!
CONTENT GRID:
LINKEDIN:
- Update your LinkedIn profile!
- Blogging on LinkedIn.com
- Your content is seen more on LinkedIn than on other platforms
- Content permanently lives on your profile
- Publishing content creates LinkedIn followers
- Share business tips and success stories
FACEBOOK INSIGHTS:
- Timing is everything
- Content AND Context
- Scheduling content on a Facebook business page
- Best time to publish content is from 6-9PM
PHOTOS – #1 TYPE OF CONTENT BEING SHARED:
- Community
- Neighborhood
- Views
- Downtown
- Coffee house
- Pizza place
- Happy clients
- Buildings
- Doors
- Windows
- Gardens
TOOLS FOR PUTTING TEXT OVER PHOTOS:
11 VIDEO IDEAS FOR 2015:
- Video blogging
- Short form video
- Market videos
- Screen capture videos
- Google hangout videos
- Property tours
- Testimonials
- About me
- Community
- Neighborhood
- Video email
THINK BEYOND THE NOW…
- Scheduling tools
- Reputation management tools
- Social Mention
- Mention.net
- Google alerts
For all of the great takeaways, view the full webinar video below!
WATCH THE WEBINAR VIDEO // Content Strategy: The Who, What and How of Creating a Social Media Content Plan
