Webinar Recap // Instagram for Real Estate

LeverageRE

Leverage Global Partners and social media expert Katie Lance recently teamed up for the July event of our monthly webinar series. In this installment, Instagram for Real Estate, Katie discussed how real estate professionals can utilize Instagram to enhance their overall marketing and branding strategy.

Why people love Instagram:
1. Simple
2. Visual
3. Mobile

Opportunities
1. Connect with clients
2. Congratulate happy clients
3. Connect with others in the community
4. Connect with Gen X, Gen Y, and Millennials
5. Highlight company culture

Getting started:
– Download the app
– Add a profile photo
– Add a short bio and a link to your website or blog
– Add 5-10 photos
– Connect with you phone contacts and/or your Facebook friends
– Start posting once a day. Start scrolling though the feed once a day and like/comment on 5 photos/day

Thinking beyond the listing photo:
1. Architecture
2. Neighborhood
3. Details
4. Views
5. Front doors
6. Coffee house
7. Pizza place
8. Happy clients
9. Buildings
10. Windows
11. Gardens
12. Giving back

10 things that make a big difference:
1. Photo descriptions are key
2. Use hashtags for each post: 3-5
3. Respond to comments
4. Post one live link in your bio
5. Search hashtags
6. Set up notifications for clients
7. Geotag photos in your office, listings
8. Complete your profile
9. Tag photo – bring them into the conversation as needed
10. Use emoji’s

Uploading your photos:
– Camera roll
– Share via text
– Share via DropBox
– Share via GoogleDrive
– Share via email (last resort!)

Emoji’s – What’s Your Strategy?
– Posts with emoji’s get 2x as much engagement
– Increase your followers by adding emojis to your profile
– Use emojis in your comments as needed
– Use consistent emojis to stay consistent with your brand

Apps & tools we love:
WordSwag – add text to photos
Repost – repost photos and give credit to original Instagramer
Turn the online offline: printstagr.am (print studio)
Display Instagram photos on your website – SnapWidget
Schedule your Instagram pics – TakeOff

For all of the great takeaways, view the full webinar video below!