Member Spotlight: Atlanta Intown Real Estate Services’ Boutique Approach and Global Strategy

Known for their elevated service, deep local expertise, and unwavering independence, Atlanta Intown Real Estate Services offers a powerful combination of community insight and international reach.

Founded in 1996 with a clear vision to offer something beyond the ordinary, Atlanta Intown Real Estate Services has built a strong reputation steeped in integrity, excellence, and a client-centric approach. With decades of experience in the Atlanta market, the firm offers insider knowledge that only comes with community roots and a dedication to understanding what makes this city—and its homes—so special.

United by Purpose, Driven by Community

Atlanta Intown boasts seasoned professionals who know Atlanta’s neighborhoods inside and out, and the team is passionate about helping clients find homes that perfectly fit their lifestyles.

“Many of our agents live in the neighborhoods or buildings where they help clients buy and sell,” said Randal Lautzenheiser, owner and Managing Broker of Atlanta Intown. “They also participate on boards or neighborhood associations and are really ingrained in the community – not only promoting it as a place to live but helping it grow too.”

The team goes beyond real estate advice, serving as a trusted partner steadfastly committed to the growth and vibrancy of the area.

Innovative Marketing with Global Reach

As Leverage Global Partners members, Atlanta Intown ensures their properties are showcased to the right buyers, whether they’re just around the corner or halfway across the world. The resources and support from Leverage also strengthen the team’s dedication to independence. For Lautzenheiser, connecting with other independent brokers drew them to Leverage 11 years ago, and it keeps them engaged today.

“Our hyperlocal expertise, along with our global resources through Leverage, really puts us on a level playing field with the large franchises,” said Lautzenheiser. “Connecting and sharing ideas with other independent teams is very beneficial in a world of big brands. We also know that if we’re referring one of our clients to a Leverage member, they will get the same level of service we offer and the Leverage member referring clients to us have the same comfort too.”

As Atlanta continues to grow and evolve, Atlanta Intown Real Estate Services is leading the way in the luxury market. 

The team has worked with numerous notable individuals and families to find homes or rental properties. From professional athletes to well-known individuals in news and entertainment, Atlanta Intown has the discretion and knowledge to support the nuanced needs of exclusive clients.

Expanding with Purpose, Leading with Vision

At Atlanta Intown, their strategy for growth is balanced by an unwavering dedication to maintaining the boutique experience that distinguishes the team.

“We want to grow, but we want to always know all the agents with our company and be available to support them in any way, whether it’s marketing, pricing strategies, property advice, or anything else,” shared Lautzenheiser. 

This hands-on approach ensures that agents have top-tier resources and guidance, allowing them to market properties with unparalleled effectiveness. Atlanta Intown’s passion for nurturing a collaborative atmosphere that elevates both the agents and the clients they serve is at the heart of their continued success, ensuring that every interaction is marked by personalized service, local expertise, and a commitment to excellence.

About Leverage Global Partners

Leverage is a community of growth-oriented independent and independently-minded agents, teams and brokerages who recognize the value in their own brand while acknowledging the benefits of a worldwide network. Through a combination of curated global advertising, public/media relations, social media and networking, Leverage helps its members create diversified marketing programs for their listings and themselves. For more than a decade, members have entrusted Leverage to promote more than $170 Billion in listings.

This results in winning more business through earning the trust of sellers. For more information, visit http://www.leveragere.com/the-network.