From John Campbell: A Unique Home Worthy of a Spirited Promotional Campaign
466 Camino Sur’s reputation preceded itself: an effervescent Hollywood Regency-style residence that effortlessly fuses mid-century modern with classic glamour.
Spa Girls Cocktail founder Karen Haines’ passion for entertaining, vibrant colors, and Hollywood glamour envelopes the entire property.
The residence was built in the early 1960s by real estate developer Robert Marx, the son of Gummo Marx of the famous Marx Brothers. Karen Haines and her husband Chris bought the home in 2010 and shook up the feel of the house entirely.
The Challenge: Selling a Story, Not a Home
I knew this was more than just a house, it was an unparalleled piece of Palm Springs history. This was not a typical listing, and it demanded a fierce promotional effort worthy of its lively personality.
I asked Leverage to partner with me on a customized promotional campaign designed to garner this home the attention it deserved. With extensive experience in marketing unique and high-value properties, the Leverage team worked with me to swiftly develop and implement a strategic promotional plan.
The Solution: Earn Hollywood-Level Attention
The Leverage PR team engaged with multiple highly-respected, far-reaching media outlets to amplify the uniqueness of this unparalleled, sparkling residence.
Leverage’s team secured coverage in the following outlets, leading to an estimated 315,000 views:
These publications only spotlight exclusive homes with the perfect blend of unrivaled decor, property features, and history. It was an exciting win for us to curate this portfolio of media coverage.
